Not unlike today, in 1942, consumer psychology was to spend money as thriftily as possible while buying quality.
Sales of higher-priced patterns (Vogue pattern sales (.30 to $2.00)) increased over cheaper brands (Hollywood (.15 to .25)).
As far as fabric went, quality-higher cost versions sold the best. Silks were virtually sold out. Even rayon sales rose 20-25%.
But the greatest boom to amateur dressmakers were the paper and plastic dress forms, custom-made for each figure.
So take a look at what I ran across today while shopping at one of my little haunts.
Make Your Own Dress Form with Kwik-Fit.
It’s an individualized home dress form kit. The kit was never used. All of the components are present. The instruction sheet says the form will last for years if the finished form is coated with shellac.
I believe I’ll make a video tutorial on this one to see how it all turns out.
Yet, another reason I’m always on the prowl looking for beautiful vintage sewing supplies is because of beauties like this Simplicity 8258 swimsuit pattern. I didn’t know Simplicity actually made large-format patterns (roughly the same size as large-format vintage Vogue) until I ran across this pattern.
What I appreciate most about the design of these garments is the large pockets, yoke and cuffed sleeves of the beach coat.
The pattern pieces are printed and it’s made in over 19 pieces.
Great finds! That make-your-own dress form is especially cool – I'd love to find one! cheers ~ Denise