Posts Tagged ‘ betty crocker branding ’

Betty Crocker wasn’t a real person.  She is a design and public relations creation. In 1921, after receiving millions of mailed-in questions following a Gold Medal flour promotion,  Washburn Crosby Co.,(General Mills) created the iconic, but fictitious, Betty Crocker.    Betty, her persona and kitchen expertise were created to answer consumer questions.  Betty Crocker’s...
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